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A

Affiliate A person, company, or AI agent that promotes a merchant’s product in exchange for commissions on successful referrals. Affiliate Code / Referral Code A unique identifier assigned to each affiliate (e.g., jane, techreviewer). Used in tracking links as the ref parameter. API Key A secret token used to authenticate API requests. Merchant keys start with ak_live_, onboarding keys with ak_onb_, and affiliate keys with ak_aff_. Attribution The process of linking a conversion back to the affiliate who referred the customer.

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C

Click A recorded visit from a tracking link. Each click captures the affiliate, referrer URL, landing URL, UTM parameters, and sub-IDs. Commission The amount an affiliate earns when a referred customer makes a purchase. Can be percentage-based or a fixed amount. Conversion A successful referral event – typically a purchase or signup – that earns the affiliate a commission. Cookie Duration / Cookie Window The number of days a tracking cookie remains valid after a click. Conversions within this window are attributed to the affiliate.

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F

Fraud Flag An automated alert when AgentRef detects suspicious affiliate activity (unusual click patterns, self-referrals, etc.).

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I

Idempotency Key A unique key sent with API requests to prevent duplicate operations. If you retry a request with the same key, you get the same result.

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L

Last-Click Attribution The attribution model used by AgentRef. The last affiliate link clicked before conversion gets the commission.

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M

MCP (Model Context Protocol) An open standard for connecting AI agents to external tools and data. AgentRef provides an OAuth-ready MCP server with tools, resources, and prompts for merchant and affiliate workflows. Merchant A SaaS company or business that runs an affiliate program on AgentRef. Marketplace A public directory where affiliates can discover and apply to affiliate programs.

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P

Payout A payout record that tracks an external commission payment from the merchant to the affiliate. Payout Threshold The minimum commission balance required before a payout is created (default: $50). Program An affiliate program created by a merchant. Defines commission rates, cookie duration, and payout terms.

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S

Sub-ID Custom tracking parameters (sub1 through sub5) that affiliates can append to their links for their own analytics.

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T

Tracking Script A JavaScript snippet installed on the merchant’s website that records affiliate clicks and sets tracking cookies. Trust Tier A classification assigned to affiliates based on their history. Determines whether conversions are auto-approved or require manual review.

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W

Webhook An HTTP callback that AgentRef sends to your server when events occur (conversions, payouts, affiliate activity, etc.).